Equipped with an invisible code that can be scanned with a mobile device to deliver multimedia content, the package also embeds the protective and antibacterial functions of Cronogard® technology, which lengthens the shelf-life and reduces the wastage of foods that spoil easily, such as dairy products. The packaging material prevents any seepage of mineral oils, and the freshness-saving zip keeps all the flavour of the product safely sealed inside. G4R is a responsible, safe, accessible, transparent, informative, far-sighted and sustainable form of packaging.

What does it mean to apply the internet of things to packaging? It means transforming packaging into an inexhaustible source of communication; it means maximizing the potential of the packaging surface to convey useful information or other forms of experience; it means creating an open channel of communication between the consumer and the brand.